We aim to make choosing your perfect wedding or engagement ring as easy and stress-free as possible, which is why we offer flexible no obligation consultation options to suit your needs. Explore a wide range of stunning rings and receive tailored advice in the setting that works best for you.
If you have a query that you don't feel requires an appointment please feel free to WhatsApp us by clicking here
Platinum is the perfect match for a diamond—bright, rare, and enduring. Choosing a platinum engagement ring symbolises the lasting nature of your relationship while providing a stunning setting to showcase the beauty of your diamond.
Browse our stunning range or book a consultation to choose your ideal ring.
Buying a platinum diamond engagement ring with Joshua James
At Joshua James, we present a stunning collection of platinum engagement rings, meticulously crafted by skilled artisans to symbolise your love and commitment. Discover our diverse range of designs and diamonds, from round and oval cuts to emerald cuts, as well as platinum solitaire and halo engagement rings. Let us help you design a platinum diamond ring that beautifully reflects your unique relationship, celebrating your past, present, and future together. Schedule an exclusive consultation online or in person at our showroom in Hessle near Hull, here you will be able to touch and feel our different models whilst enjoying a complimentary glass of champagne or a chilled bottle of beer.
What is Platinum 950?
Platinum 950 refers to a specific grade of platinum alloy commonly used in jewellery and other applications. The "950" indicates that the alloy contains 95% pure platinum and 5% ruthenium. This additional metal is added to enhance the alloy's strength, durability, and workability without compromising its inherent qualities.
Should I choose a platinum engagement ring?
Choosing a metal colour is a personal preference, but platinum stands out as an exceptional choice for several compelling reasons:
Naturally cool silver
Platinum is naturally cool-toned, making it fantastic to show off every sparkling facet of your diamond. Rather than tarnishing or wearing thin over time, it develops a beautiful velvety patina over the years. Some people actually prefer this softer appearance, but it can also be quickly polished to regain its bright shine!
Comfort is key
Platinum is hypoallergenic, which makes it a great choice for wearers who have allergies or sensitive skin. It’s also slightly denser and heavier than white gold, rose gold, or yellow gold, which many wearers find feels more comfortable and secure on their finger.
Is platinum popular for engagement rings?
Yes, platinum is extremely popular for engagement rings, and for good reason. Its enduring appeal stems from its rarity, strength, and naturally bright, white finish, which beautifully complements diamonds and other gemstones. Platinum is hypoallergenic, making it an excellent choice for those with sensitive skin. Unlike white gold, platinum doesn’t require rhodium plating to maintain its colour and will retain its cool, silvery tone over time. Its durability also ensures that engagement rings made from platinum can withstand daily wear without losing their shape or brilliance. Additionally, the patina that develops with age adds a unique, vintage charm, further enhancing its desirability among couples.
Is platinum 950 plated?
No, Platinum 950 is naturally bright white throughout the entire cross-section of the metal. Unlike white gold, which is inherently a pale yellow and requires rhodium plating to achieve a platinum-like appearance, platinum retains its cool, white colour without the need for any additional coatings. This ensures that the brilliance and hue of platinum remain consistent over time.
How to create the perfect platinum engagement ring
Platinum 950 is a timeless and luxurious choice, offering a luminous backdrop that enhances a diamond's brilliance and sparkle. Its naturally bright, silvery-white finish beautifully complements diamonds while emphasising their colour, much like white gold. Unlike the warmer tones of yellow or rose gold, platinum can highlight subtle colour variations, making it important to pair it with a diamond of higher colour grade to achieve a crisp, colourless appearance. That said, a diamond with an ideal cut can maximise its sparkle and light reflection, creating a dazzling effect that helps minimise any colour nuances. If choosing the perfect diamond feels overwhelming, we’re here to help. Contact us via WhatsApp or arrange a consultation—either online or in person—at our Hessle showroom near Hull, and we’ll guide you every step of the way.
How do I clean a platinum 950 engagement ring?
Platinum is a low-maintenance metal, making it easy to care for at home over time. To keep your engagement ring sparkling, clean it every six months using warm water, a mild washing-up liquid, and a soft toothbrush. Gently scrub to remove any oils, dirt, or debris, and your ring will maintain its brilliance for years to come.
White Gold vs. Platinum: Which is better?
Choosing between white gold and platinum comes down to personal preference, which is why all our rings at Joshua James are available in both metals. Platinum, however, offers unique advantages. It is more durable and resistant to tarnishing, scratches, and dents than the slightly softer 18ct gold. Unlike white gold, which requires rhodium plating to maintain its silvery finish, platinum retains its natural cool white tone and never needs replating. Over time, platinum develops a patina—a soft, matte finish that enhances its character while preserving its bright, cool appearance. At Joshua James, we use only platinum 950, ensuring your ring is made from at least 95% pure platinum for unmatched strength and a stunning base to showcase your diamond.
How do I know the diamond in my white gold engagement ring is real?
An engagement ring is both a financial and emotional investment, so it’s important to ensure your diamond is genuine. At Joshua James, all of our rings come with a diamond certificate, which verifies the stone’s authenticity, characteristics, and origins. This gives you complete confidence in the quality and value of your chosen engagement ring.
Buy With Confidence
All diamonds we sell include a GIA or IGI certificate, and our metals are hallmarked for quality assurance. We are a family-run business dedicated to creating jewellery that radiates passion and superior craftsmanship.
Can I get my ring resized if it’s not the right fit?
Yes, you can! At Joshua James, we offer a free resizing service to make sure your ring fits perfectly. Ring sizing can be tricky, but we’re here to ensure it fits just the way you want.